Opened in April 2024, General Store is more than just a shop; it's a serene escape. Nestled in the heart of Downtown Appleton, this charming tea room and market offers a unique blend of traditional tea service, a curated selection of wines by the glass, and a variety of gourmet specialty goods.

Discover a world of tranquility and exquisite flavors at General Store Tea Rooms & Market. Offering a unique blend of:

  • Loose Leaf Tea

    Indulge in a world of aromatic teas, from classic black and green to rooibos and chai. Our knowledgeable staff can guide you through our extensive tea menu, helping you find the perfect cup to suit your taste.

  • Wine & Cocktails

    Unwind with a glass of your favorite wine or an artfully crafted cocktail, carefully selected to please the palate. General Store’s wine selection comprises a wide range of varietals, from crisp whites to bold reds. Our cocktails are made from scratch with the highest quality ingredients.

  • Gourmet Delights

    Explore our curated selection of gourmet foods, perfect for a gift or to indulge yourself. From fine cheeses and pasta to exotic spices and gourmet chocolates, we have something for everyone.

Upcoming Events

& Evening Hours


Testimonial

I recently moved to the area and was simply exploring the surroundings. I popped into this place on a rainy evening to be greeted with a smile, warmth, and conversation. My intent was to just check it out, but I lingered over wine and a gracious welcome. I still haven’t explored the imported and domestic food options, but I left with a smile and some wonderful wine. Check this place out, even for just a moment to be acknowledged in this busy world. Thank you Kyle!
— Happy Guest